The event is a significant draw for business owners, who told NBC Los Angeles that customers on parade day help drive sales throughout the first week of the year.
this year’s The theme of the parade is “Magic in Teamwork”. According to the parade website, “The theme celebrates the sense of accomplishment in knowing that by working together, we can collectively achieve results far richer than we could ever experience individually.”
Former Los Angeles Lakers star Earvin “Magic” Johnson will serve as the parade’s grand marshal.
What is Tournament of Roses?
The Tournament of Roses, more commonly known as the Rose Parade, began in 1890 as an event organized by an exclusive social organization for wealthy Pasadena families called the Valley Hunt Club. It is intended to highlight the region’s mild weather compared to the cold and gray winters of the East Coast.
Charles Holder, who had Moved to Pasadena from Massachusettscommented at a club meeting, “In New York, people are buried in snow.”
“Here our flowers are blooming and our oranges are about to come to fruition,” he said. According to the parade’s website“Let’s have a celebration to tell the world about our paradise,”
