The FIFA World Cup continues to demonstrate that it is the grandest spectacle in world sport, and early data from the 2026 edition has reaffirmed that view. Since the tournament is going to be held in collaboration with the United States, Canada and Mexico, the excitement has reached sky high even before the opening whistle. People from every corner of the world, despite discussions about prices and accessibility of tickets, already want to take their emotional and virtual place in football history, something that will happen. Following a worldwide outcry FIFA had no choice but to reduce ticket prices for some of the World Cup’s most dedicated fans, and as a result, some will be able to attend the final for $60 instead of the original price of $4,185.
FIFA boss responds to criticism of ticket prices
On the subject of FIFA World Cup ticket prices, FIFA President Infantino deflected criticism by saying that demand was very high.
Infantino said, “We have six-seven million tickets for sale… In 15 days, we received 150 million ticket requests. So, 10 million requests every day. It shows how powerful the World Cup is.”
FIFA sees ticket surge as confirmation of World Cup’s global appeal
From FIFA’s perspective, these figures are no longer just shocking figures, they are validation of the tournament’s worldwide appeal and its marketing plan. The demand for an expanded 48-team World Cup is such that at six to seven million tickets, which will be the total number of tickets made available, demand already far exceeds supply. Ticket sales, sponsorships and broadcasting are one of the main sources of revenue, which, according to FIFA, is often used as an argument in their financial decisions, this is also done by supporting football development programs around the world.
